Take a blood pressure pill before you watch this video.
Combine a major transportation line incident six weeks ago and a partially informed TV reporter with an emotion-charged topic and you get a negative mix that impacts every gas utility and transportation company in a 300-mile area. [Plus the inevitable bloggers who will repeat the issue nationwide.]
This video also is a classic example of how to handle media inquiries and how NOT to handle them. After you watch this video, let me know how you feel about Shell and HESCO Gathering Company.
If you are not in the industry, how scared would you be?
If you are on a city council or other small government entity, how would you vote on a rate increase?
If next week or next month or next year, you are chosen for a jury listening to a gas-related incident of any kind, how would you be inclined to vote?
But you ARE in the industry. So, what's your company's plan for handling a similar incident? If you don't have a crisis management plan, now is the time to create one. Don't you wish everyone in the industry had one?
